JASMYN BARTON / SENIOR PRODUCT MARKETING

Customer insight.
Clear positioning.
Confident adoption.

I’m a senior product marketer bringing together product marketing and enterprise sales experience to help customers understand, adopt, and get value from complex products.

View my resumeExplore Selected Work
Jasmyn Barton
Jasmyn Barton, MBA
EXPERIENCE THAT CONNECTSAmazon product marketingEnterprise salesMedical technology

01 / PROFESSIONAL SUMMARY

Strategy informed by the customer. Execution grounded in sales.

Amazon · Product marketing & enterprise sales

Smith & Nephew / Stryker · Medical device sales

William & Mary · MBA, Product Management

Westminster College · BS, Neuroscience

My work starts with understanding what stands between a customer and the value a product can deliver.

Across product marketing, enterprise accounts, and medical technology, I've translated complex capabilities into practical reasons to act. My sales background keeps positioning grounded in customer conversations and real decisions.

At Amazon, I owned a VP-level goal to grow the number of sellers listing their first product. By year-end 2025, the program achieved its 10% year-over-year growth target through public education, onboarding, and personalized email. I'm interested in bringing that customer focus and accountability to enterprise B2B software, AI, and sales platforms.

Positioning & messaging

Connect product capabilities to the customer problem.

Go-to-market strategy

Align audience, timing, and teams around a launch.

Adoption & lifecycle

Make the next valuable action easier to take.

Sales enablement

Bring customer context into the commercial story.

02 / SELECTED WORK

Explore the work behind the summary.

A growth program, a product adoption pilot, and a lifecycle campaign. Explore my strategy, decisions, and results.

AMAZON · 2025 GROWTH PROGRAM

+10%
year-over-year growth in sellers listing their first product
VP-level annual goal achieved · January–December 2025

GOAL OWNERSHIP / SELLER ACTIVATION

Delivering 10% growth in seller launches.

I connected public listing education, the Onboarding Lounge, and personalized emails to help sellers move from registration to their first listing.

Growth strategyPersonalizationCross-functional leadership
Explore the case study

AMAZON · ONBOARDING LOUNGE

33%
reduction in average time to first listing
60 days to 40 days · Brazil pilot, Q4 2025

PILOT DEEP DIVE / PRODUCT ADOPTION

Turning verification delays into productive onboarding.

I identified an activation bottleneck and proposed a guided experience that helped sellers learn, prepare, and build while they waited.

Customer insightProduct strategyCross-functional leadership
Explore the case study

AMAZON · PRIME DAY

80,000
third-party sellers reached with targeted guidance
Four enterprise sales organizations · +10% participation, year one

GO-TO-MARKET / LIFECYCLE MARKETING

Helping sellers show up ready for Prime Day.

I turned a gap in seller guidance into a coordinated lifecycle program, building the strategy and campaign from concept through execution.

SegmentationMessagingMarketing automation
Explore the case study